Allegra - Marketing • Print • Mail
10443 Gulfdale, Suite 101
San Antonio, Texas 78216

(210) 340-1841 Phone Contact Us

Blog

Using Buyer Personas to Deliver Added Value


By Allegra - San Antonio

Using Buyer Personas to Deliver Added Value

As your customers sort through countless marketing messages received on a daily basis, how are you separating your business from the pack to deliver personalized content that aligns with your ideal prospects’ needs and interests? To further this point about one of today’s most fundamental aspects of marketing, last month Allegra hosted "Find Your X-Factor,"…


3 Habits of a Successful Small Business Marketer


By Allegra - San Antonio

3 Habits of a Successful Small Business Marketer

Although at times it seems like a complex science, exceling in marketing your small to medium-sized business does not require an advanced degree in marketing or a decade spent at a prominent agency. Instead, good marketing is about taking the time to build good habits, getting in sync with your key demographic and working with…


‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power


By Allegra - San Antonio

‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power

It is often discussed if direct mail marketing still holds a place amid digital marketing boom times. In a recent Smart Insights study, the strength of digital marketing was revealed to be immense, showing that 82 percent of organizations have fully adopted a digital marketing strategy. However, even in the digital age, the benefits of…


Lead Generation Webinar: “Find Your X Factor”


By Allegra - San Antonio

Lead Generation Webinar: “Find Your X Factor”

Allegra recently hosted “Find Your X Factor,” an informative lead generation webinar that articulated strategic ways for business owners and marketers to distinguish their companies to drive leads and loyalty. The webinar was led by award-winning, cross-channel marketing influencer and Director of Keypoint Intelligence for InfoTrends, Kate Dunn. Kate detailed best practices to increase brand…


Myth vs. Fact – The Environmental Impact of Printing


By Allegra - San Antonio

Myth vs. Fact – The Environmental Impact of Printing

In an environmentally aware world, many business owners are looking for ways to provide more sustainable solutions to meet their customers’ needs. To promote more eco-friendly practices, many businesses pledge to “save the trees” by reducing the use of paper and print materials. However, simply “going paperless” is not the perfect solution. In honor of…